2018
Pucuk Cool Jam
Full campaign visual identity for Pucuk Cool Jam 2018 — a national school band competition by Teh Pucuk Harum — spanning print ads, social media, press conference backdrop, event merchandise, and festival design.
The Context
A bold youth identity carried across every touchpoint of the competition.
Pucuk Cool Jam 2018 needed a consistent visual system across print, digital, and physical spaces — from recruitment posters and Instagram posts spotlighting finalist artists, to the press conference backdrop, festival merchandise, and on-ground environmental design.
01 — Print Ads
Poster series communicating the competition mechanics, audition process, selected school roster, and artist lineup — bold and youth-oriented, placed across commuter stations and public spaces in Jabodetabek–West Java.
02 — Social Media
Finalist artist spotlight posts for the Teh Pucuk Harum Instagram account — each post framing a finalist act in the Pucuk Cool Jam identity to drive engagement for the #PucukCoolJam2018 campaign.
03 — Press Conference
Large curved backdrop for the official press conference, carrying the full Pucuk Cool Jam visual identity at scale — bold typography, brand elements, and event year framing the panel of judges and artists.
04 — Merchandise
Wearable collectibles for festival-goers — tote bags with illustrated music icon patterns and branded logo, and t-shirts with front/back graphic prints — designed to be worn during and after the event.
05 — Festival Design
Environmental design for the festival floor — a large-format ticket booth gate and artist T-banners lining the venue walkway, all unified under the Pucuk Cool Jam Festival 2018 visual system.
